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Suvarnabhumi » Airport Special Campaign: Thai Culture & Lucky Passenger

Sunday, July 20th, 2008

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Airports of Thailand will launch a four-month program of Thai culture and tradition at the 125-billion-baht Bangkok international airport in an effort to encourage passengers to part with more cash.

The seven-million-baht marketing scheme would make air travellers feel very impressed with Thai culture and tradition, said Narongchai Tanachangsaeng, the airport’s deputy general manager.

Special activities under the theme “Suvarnabhumi: The Beauty Given and the Impression Received” would help increase the state-run company’s revenue. The authority projects 45-46 million passengers will enter Suvarnabhumi and Don Muang airports in 2007.

Besides showing off Thai culture, the special campaign will also celebrate the fact that airport staff have served almost 27 million people since Suvarnabhumi opened its doors last September.

The special activities under the banner “Suvarnabhumi Airport: The Gateway to Asia” will be held within five zones. They are the Departure Passenger Hall, East Pavilion, West Pavilion, Transit Passenger Hall and Arrival International Passenger Hall.

Each zone will have its own special activity. For example, the Departure Passenger Hall will feature something called “Lucky Passenger“, a performance on a circular stage with a diameter of three metres that spins 360 degrees.

Lucky passengers can enjoy special Thai dances while they are checking in. When they are not spinning, the dancers will pose as wax dummies for photos.

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